$SHOP: “Customer acquisition cost in the near future will surpass the cost of the actual products being sold.” | Jan 2020

This week’s Tech Trader column: How Tech Flipped the Mattress Business. @modestproposal1 will like this quote from Shopify: “Customer acquisition cost in the near future will surpass the cost of the actual products being sold.” https://t.co/2TFRoSIhXK pic.twitter.com/50A5UDD8D4 β€” πŸ“‰tae kim (@firstadopter) January 17, 2020

$SHOP: Thread on how Shopify Founder Tobi Lutke prepares his talks | Dec 2019

Being asked for how I’m preparing for talks. Every year at Shopify Summit (internal) I give a talk about what I learned in the last year. It’s not some corporate kickoff – Shopify is a learners organization. We go pretty deep into mental models, history and philosophy. β€” Tobi Lutke πŸŒ³πŸŒ²πŸ›’πŸ•Ή (@tobi) December 30, 2019

$SHOP: “One of the best ways to lower online Customer Acquisition Cost (CAC) at scale is to pay rent for physical stores.” | Dec 2019

CAC is the new rent. And yet paradoxically, one of the best ways to lower online CAC at scale is to pay rent for physical stores. Almost all scaled retailers will eventually be omnichannel: most large e-commerce co’s and DTC brands will eventually have stores. pic.twitter.com/F4yVCldIiJ β€” Gavin Baker (@GavinSBaker) December 29, 2019

$SHOP: Founder Tobi Lutke explains how Shopify got to be so big through building a company where “people show up to work as their authentic selves” | Dec 2019

I realize everyone’s twitter feed looks different. But I’ll go ahead and subtweet two conversations that I see going by right now: a) How the heck did Shopify get so big this decade and b) You have to work 80 hours a week to be successful. Thread/ β€” Tobi Lutke 🌳🌲 (@tobi) December 26, 2019