1./In 2018,— Seun (@seunthesage) December 1, 2019
🔸3.61% of Alibaba’s total GMV came from Singles Day
🔸1.43% of Amazon’s total GMV came from Prime Day
🔸1.39% of Shopify’s total GMV came from Black Friday
Meaning that consumers showed less interest in BF as compared to the other two brand created shopping events. https://t.co/zrk6KMEtMD
2./ Based on each event this year,— Seun (@seunthesage) December 1, 2019
3.78% of Alibaba’s GMV will come from SD.
2.05% of Amazon’s GMV will come from PD.
1.4% of Shopify’s GMV will come from BF.
Black Friday growing at the slowest rate
Assuming total GMV of each grow in 2019 at the same pace as the previous year pic.twitter.com/HT9pYnMv5k
These insights support @2PMinc‘s brief, which stated that consumer dependence on Black Friday is starting to slow. And encouraged smaller DNVBs, to leverage on other cultural events during the year to build out their own shopping days.https://t.co/uMC7TKU9kA— Seun (@seunthesage) December 1, 2019