After reading @IngrassiaLA's "Billion Dollar Brand Club," I had a thought.— Web Smith (@web) February 27, 2020
Shopify is mentioned 13 times. Magento, BigCommerce, etc combine for 0 mentions.
SHOP IPO'd in the midst of VC's DTC boom. That symbiosis (first recognized by Forerunner) may have an expiration date. pic.twitter.com/QLIkrsSGQU
A few points of interest:— Web Smith (@web) February 27, 2020
1/ Walmart is now fulfilling 3rd party
2/ Target is now top ten in eCom
3/ Amazon is investing in audience
4/ @a16z: "marketplaces in focus"
Democratization was key for DTC. But to inch towards profitability, brands are going where the audiences are.
You’re saying Shopify’s meteoric rise is due for a correction?— // stefano the joyous (@stefanoscalia) February 27, 2020
What I'm saying is this:— Web Smith (@web) February 27, 2020
1/ the armed rebels don't typically pay $150k for SHOP partner development / design
2/ Shopify is more dependent on the VC class of retailers than they say
3/ More stories like OV are coming and they all center around high CAC
4/ brands need audiences
Shopify needs to launch a marketplace ala Etsy… fixes organic discovery.— // stefano the joyous (@stefanoscalia) February 27, 2020
I agree with you on all points, but counter that many enterprise companies (inc. the $500MM one I work for) need to abandon terrible old e-commerce systems and they flock to Shopify…